Church & State wines wanted to see some movement with their value-tier wines, so they gave carte blanche. The solution made use of digital printing techniques and the ever-changing nature of language trends. Lost Inhibitions is a series of over 200 unique labels and counting, covering just about any occasion or emotion possibly imaginable. The risk paid off in spades and Church & State went from seeking movement, to being unable to keep their wines on shelves.
Client: Church & State Wines
Creative Direction: Emily Pedriks, Karen Poon
Project: Brandever
