Treasury Wine Estates Melbourne, Victoria Australia

“One foot in the vineyard, one foot in the boardroom and wine merchants to the world.”

Treasury Wine estates is one of the largest new winemaking organizations in the world. After parting ways with Foster’s Beer, TWE launched into a pure play wine business we knew that the TWE brand story must be true to who they are as a company. And we discovered that their story consists of five unique differentiators, each reflected in our logo, that together distinguish TWE as one of the world’s most successful and celebrated wine companies. The original logo, look and feel, brand guidelines and brand book that Pedriks studios created became the bible for the 80+ brands under the Treasury Wine Estates umbrella.