Dayton Boots
East Vancouver, British Columbia
Canada
Born in the Pacific North West, Raised in East Van.
The Dayton Brand was born out of East Van’s storied Lumbermen’s Social Club – operated by its legendary club manager, Charlie Wohlford. Loggers who frequented Charlie’s club were having difficulty getting their boots properly repaired. Late one evening when Charlie wasn’t pouring whiskies and beer, he said he would fix all the logger’s boots.
Pedriks Studios were tasked with rejuvenating a rather dated brand on multiple platforms and bringing it to a contemporary audience.
Client: Dayton Boots
Creative Direction: Tom Pedriks
Photography: Dale Roth